ITV admits Soccer Aid’s fundraising figure was inaccurate

ITV has apologised after an “administrative error” led to an overestimation of the total amount raised through ‘Soccer Aid’.
The original fundraising figure for the game on Sunday (06.09.20) was put at a record-breaking £11.5 million, when in reality, the actual figure was £9.3 million.
An ITV spokesman said: “Last Sunday’s ‘Soccer Aid’ event was watched by millions on ITV whose donations contributed to a record fundraising total which will help Unicef provide a better start in life for young people in need across the world.
“Regrettably due to an administrative error within ITV the total figure raised of £11.5 million announced on air by ITV at the end of Sunday night’s ‘Soccer Aid’ for Unicef was incorrect.
“The total amount of money raised by the end of the show was £9.3 million.”
Despite the amendment, the revised figure still represents a new record for the annual fundraiser, which this year starred the likes of Olly Murs and Mark Wright.
The ITV spokesperson continued: “This is still the largest sum raised in Soccer Aid for Unicef history – beating the £6.7 million raised in 2019.
“ITV would like to apologise fully for this error which should not detract from the commitment made by all those involved, including Unicef, the players, coaching staff, production and all supporting partners, as well as the huge generosity of the public, who we would like to thank again for making the event such a success.
“As previously planned, all donation platforms will remain open until Tuesday, October 6 and ITV will continue to promote the event on air and online to deliver the highest possible final total.”
The money raised through the game is going to Unicef, the UN’s children’s charity.
This year’s match – which saw the World XI team win on penalties – was staged behind closed doors at Old Trafford due to the coronavirus pandemic.

Source: IconInsider.com


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