Adwoa Aboah is the new face of Marc Jacobs Beauty

ICONINSIDER — Adwoa Aboah is the new face of Marc Jacobs Beauty.
The 25-year-old model launched her career in the fashion industry by gracing the runway in Marc Jacobs’ fashion show in New York, and the star has partnered with the 54-year-old creative mastermind again as she stars in the designer brand’s Le Marc Liquid Lip Crayon campaign.
And the catwalk icon has admitted it is a “dream come true” for her to follow in the footsteps of Kaia Gerber – who is the daughter of supermodel Cindy Crawford and Rande Gerber – as well as Winona Ryder, and represent the company.
Speaking about her latest venture to Vogue Online, she said: “It’s a dream come true to be part of his vision.”
And Adwoa has admitted when she was growing up she would struggle to find make-up to suit her skin tone, which is why she has found it “really exciting” working with the mogul.
She said: “Marc Jacobs Beauty is really exciting for me; when I was at school I would always struggle to find make-up that suited my skin tone and I certainly wouldn’t find anything from a luxury brand. I’m glad that girls don’t have that problem anymore. “Diversity is something that’s important to me and it’s something you always see with casting for Marc’s shows.”
Although Adwoa has worked with prestigious fashion brands including Calvin Klein, Fendi and Alexander Wang, when she was younger she felt “very unattractive”.
Speaking previously, she said: “I looked a lot different to all the other girls. Everyone was blonde and blue-eyed. It was: ‘This is how you dress. This is how you do your hair, and you put loads of foundation on and wear high heels.’ And I was like, ‘F**k, I don’t even know how to be this person.’
“I felt very unattractive at that school. I based my worth on how many boys fancied me.”

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